How Banks Unlocked New Revenue Streams With Embedded Insurance

Problem

Banks and digital platforms were leaving money on the table. Their customers were buying insurance elsewhere — for travel, cars, health, and devices — when those products could have been sold directly within their existing apps.

The Missed Opportunity

Each digital payment or booking is a micro-moment for insurance. Banks lacked plug-and-play infrastructure, facing long compliance cycles and complex insurer integrations.

Solution

A partner of ours provided a unified API platform allowing financial institutions to embed insurance — without becoming insurers themselves.

Capabilities

• Access multiple products through one API.
• Offer contextual coverage during transactions.
• Automate premium collection and payouts through existing payment rails.
• Handle regulatory compliance and product onboarding.

Several banks rolled out embedded insurance in under six weeks using this approach.

Impact

• New recurring revenue of ~1–2% of transaction volume.
• Customer lifetime value increased up to 30%.
• Product launch time reduced from 12 months to under 6 weeks.
• Compliance burden shifted away from the bank.

Active in 50+ markets, the platform turns transactional apps into revenue channels.

Testimonials

“A partner of ours made it possible for us to launch three insurance products in less than two months.” — Head of Digital Products, Leading Bank

“We’ve always wanted to offer more to our customers — this turned ambition into revenue.” — Chief Growth Officer, Fintech Super App

Before Vs After

Aspect	Before	After
Time to launch	9–12 months	4–6 weeks
Revenue from insurance	$0	1–2% of transaction volume
Integration effort	High	Low
Regulatory burden	On bank	On partner
Customer engagement	Transactional	Relationship-based

Onboarding

1. Discovery: Identify user journeys and transaction touchpoints.
2. Demo: Show native app integration.
3. Pilot: Launch one product to validate demand.
4. Rollout: Expand across journeys and geographies.
5. Scale: Optimize conversions with analytics.

Banks typically go live within 6 weeks.